The long title for this post is: Considering My Top Tier Business by Matt Lloyd? — A Lesson for Would be Internet Marketers.
I have to discuss this lesson because in the spirit of my eBook, I want to reveal to you how things work in the world of digital marketing. By the way, did you download the book yet? It’s free. If you want to get your own copy just get it here.
And I want you to be clear about what you are doing when you join MOBE and MTTB. Remember the Man Behind the Curtain Theme? This is another one of those moments let me reveal something new. Even some so-called internet marketers haven’t learned this lesson.
Remember the case study I talk about in the book? Where I refer to McDonald’s and their marketing approach? Well, it’s the same here. When you are presented with a sales video or a sales letter, the purpose of that is to sell you a product.
You do know that, right?
You see, I think you do and I have faith that you do. But some new marketers don’t think you know this and believe that they are going to show you this is all smoke and mirrors. That you should not join MTTB. I want you to join, or not because you made a conscious decision and tried the product.
I don’t want you to sacrifice your opportunities because of someone else’s lack of understanding. In reality, they have never tried the My Top Tier Business model or product, and they speak from a place of judgment without knowledge. Everybody is a critic they say…
My Job as a Marketer
The way marketing works, in case you didn’t see the case study is that marketing is supposed to convince someone to buy a product or service based on the best benefits of the product.
In other words, If I am a good marketer, I will sell a product based on the best benefits I can find to highlight to the consumer. That is my job.
I know you understand that.
Let’s take a fancy steakhouse that I like, Ruth’s Chris. They have one close to where I live in Irvine California. I also found this commercial which will illustrate my point entirely.
Let’s Break it Down.
Let me tell you about that tv spot. I think it’s great, it tells a story, the story draws you in with narrative, background footage scenes and inspiring music. The pitch at the end is subtle but beautifully executed. The message, you know us, we’re like you, we enjoy life, you should too, make memories and why don’t you try our steak, our way. We’ll help you make memories.
Now, let me tell you what you didn’t see in that commercial.
You didn’t see that the steak contains enough sodium to fill your daily intake after a typical day. They don’t show you how many calories the average diner consumes during a visit to their restaurant. You didn’t see images of a cow moments before it is dispatched at the slaughterhouse so you could have a juicy ribeye.
And you certainly didn’t see scenes of the workers that wash the dishes after you enjoy your meal, then go home late to their families.
That’s real stuff too, right? It’s as real as the steak, that’s for sure. That happens in almost any business imaginable. There are always other sides. But why doesn’t the company stand there at the door and give you a pamphlet describing all of these other things? Why?
Why don’t they show the “other” sides of the business?
Because showing you that will NOT sell a steak. That will scare customers away; it’s obvious, is it not?
Their job is to sell you a steak, on the other side of the equation, your job is to make sure you can afford the steak, to make sure you want the steak and to make sure you understand that what ordering and consuming the steak means.
The server will probably suggest that you order a wine bottle to enjoy dinner. They will certainly offer you the appetizers and suggest some side dishes to go with your steak. They will be upselling you into those items. And, don’t forget about dessert.
You may need to Uber your way back home or call for a cab if you had too much to drink. Yuck, what an inconvenience and an extra expense!
Now, do you see why you are always presented with only the necessary parts of the product, the ones that will make the most impact? Because that is what will get you to try and buy products.
Oh NO! They have upsells, run!
Why do they keep trying to sell you more stuff? All you wanted was a steak!
Because it works! Are you surprised? Why?
Everybody that is successful does it. So if everybody that is successful does, it, why do they do it?
Consider this example following the steakhouse example:
Do you think it would be easy for the server at the steak house to step outside of the restaurant and sell a bystander a side of mac & cheese? How about a glass of wine? No, it would not be easy. I am sure it will be difficult unless everybody walking outside has the money to pay for this type of food and is hungry for this type of food.
It makes little sense for the server to focus efforts there, instead the server is smart for trying to sell more items to the people that have already entered the restaurant. They already showed they have money and like this type of food!
It is how it works, upsells are presented to you because you demonstrated an interest in the product or product line. But as the consumer, you can always politely tell your server: I would like to order this steak and nothing else, no sides, no cocktail, just the steak and the check, please.
One More Truth about Why We Buy Things
When you finally decide to try the steak, one of two things will happen.
The ideal outcome. You will try the steak and service and be satisfied, maybe even enthusiastic about it. You may feel great about it and you could order more wine, more food and be merry; you probably will come back and even tell your friends about what a great experience you had.
Or you will not like it. The reasons could be endless. The server was rude to you, the steak was undercooked, over cooked, under seasoned, cold, or whatever you can imagine.
The good things or bad things that weigh in at the end, after you finish your steak and get back home will determine whether you have the experience of the first kind I described or the second.
But you will be satisfied that you came to that conclusion on your own.
We buy things because someone recommends them, because we see an advertisement, because we stumble upon them or because we want to try something new, something better. Because we are seeking for answers to a problem.
But we come back to buy more of things because we must-have it again, or we loved it. If we don’t have one of those two feelings then we will not return for more
Do you think the steak-house would be packed night after night and selling dinners over $100 per person if it wasn’t good and the customers loved it?
That’s how we buy things.
As Marketers, How Do We Sell Things?
As marketers, you also need to understand how we sell things. Following the theme of the steak-house. You need to remember that top-tier items are targeted towards people that can afford them and want them. The customers see the benefits of buying a high-quality steak at a fancy restaurant.
Not everybody will see the benefits of that steak and if you are the owner of the restaurant, you are not going to try to sell a $50.00 steak to somebody that can only afford a $7.00 happy meal. It doesn’t make economic sense.
We sell the sizzle and not the steak. We sell the benefits and not the features. The steakhouse is selling you on the feeling you’ll get when you smell the steak and when you smell it, and you take your first bite, you are taken to a memory. You create a memory, but You’ve been there before too.
This is good! We sell this because this tickles your senses.
This brings back memories. We create an experience here, it’s not just meat. We sell this, because this sells steaks!
Once we get a customer to come in because we enticed them, the product must be good or else we know they will leave dissatisfied. Our goal is then to entice you into giving the product a fair trial and then making sure the product delivers everything promised; perhaps even more.
It is impossible to have a personal experience and to give a product or service a fair trial based solely on someone else’s opinion. So we must get you to try it.
Try it for yourself. The results always speak for themselves and your own personal experience will always confirm one way or another.
Would You Really Listen to This?
Imagine you ask your friend if he’s been to the steakhouse. You feel like having a steak.
Your friend tells you that you should not go try the steakhouse because when your friend walked in once before, he found that the ambiance reminded him of another steakhouse where a questionable crowd gathers.
He tells you:
You know the kind, the lights are low; music playing in the background drowns illicit conversations. Everybody knows only a crook and would wear that $25,000 watch I saw one of the patrons wearing.
People are different there and they made your friend nervous.
The food can’t possibly be good there, it’s only a place for crooks to plot and scheme. I am sure of it, it reminds me of a mobster movie, says your friend.
He tells you he left because he was sure it would be bad anyway, it also reminded him of somewhere else he had a bad experience. Forget the steak he said, instead let’s go get a burger.
But you wanted a steak!
You can imagine that conversation, but the truth is that it wouldn’t be fair to judge the restaurant based on your friend’s inexperienced judgment.
You should try the steak and judge the steak and the service based on your own criteria; of course, unless you want a burger.
Indeed, some mobster bars would fit that description that scared your friend away! You know what else has dim lights and questionable characters? A gentlemen’s club, but we’re not talking about that are we?
But just because your friend can’t bring himself to understand that many places have “dim lights and music playing in the background” that could drown illicit conversations doesn’t mean that you are clueless too.
This same setting could also be the background for a romantic restaurant perfect for a date with your spouse, or a significant other. It could also be the ideal place to enjoy a juicy steak.
But your friend hasn’t tried it has he?
Just because he chose to make such a poor decision, doesn’t mean you should deprive your taste buds from what could be one of the best steaks around.
Would you really want to listen to someone that didn’t try the steak but only thinks it will be bad because they think they have tried all steakhouses? Did they want steak? Do they know how to judge a steak?
You would really have to go and see it for yourself and then order the food, that’s what the restaurant is offering. After you decide you want to try something, give it a try let the product or service speak for itself. At some point, you have to take action and try something yourself.
How does this Relate to My Online Business Education (MOBE) and MTTB?
The truth is that MOBE is like any other successful business. Yes, when you join MOBE you will be pitched other products. You should also know that you always have the power to say no.
And when you look for testimonials and reviews, you will find people are enthusiastic about it, because they are happy with the products and services and because what we are learning and doing brings us results.
You will see that many people have purchased much more than MTTB. People talk about Platinum, Titanium, MOBE License Rights, Inner Circle and other products. I am a Titanium member. The benefits of that for me are huge.
Just like at the steakhouse, you don’t have to order the side dishes, you can skip dessert and wine and walk out of there satisfied. And return for more later or never return. You never have to spend more than you want to.
Let Your Own Experience Decide
You decide. I am here to inform you and tell you about my own experiences. I want to show you the different aspects of this business. If in doing so, you end up joining me then all the better. When you are ready to apply for MTTB, do so here on this link.
If you haven’t read my book, then get it and you’ll find a bonus offer is available exclusively only when you work with me.
As far as My Top Tier Business by Matt Lloyd goes, you get a low price of entry into the highly profitable internet marketing business. You get 21 days of guided training, with a personal coach.
For $49, you get a coach to guide you through the 21 days of training, that alone is worth the price of the application. One on one, you will go over concepts and lessons and train over the phone or Skype.
You have 100% money back guarantee so you can’t lose. If you decide you want to stick around with MOBE, then you can start promoting the products that earn high paying commissions.
Your efforts to promote will also be backed by a phone sales team that closes big sales for you. You never even have to pick up the phone to close your own sales. The phone team does it for you.
But if you decide that you don’t want to promote MOBE products, you will be able to apply the internet marketing lessons from the 21 steps into virtually any product you want. Of course, you’ll have to some tweaking to do, but you will know how to create your own high-end products and promote them.
If you don’t want to create your own product, you may be able to find some that pay great money outside of MOBE. Maybe you can develop them with a partner; who knows. The possibilities are endless once you have the knowledge.
But don’t forget, the products available from MOBE offer you $1250, $3300, $5500, and up to $10,000 in commissions (per sale!). You’ll have a tough time finding programs that pay you this kind of money.
MOBE is one of a kind, It’s a knowledge center with its own products available to promote.
MOBE takes care of all the fulfillment, customer support and of course selling other products to your leads.
So when you hear someone giving you a b.s. review, like the one I presented to you as the “friend” above, make sure you tell yourself:
“no more bs reviews, I will try this for myself and see what this is about because if it has a money back guarantee, my friend may just not know what I know.”
Go back to the steak story and ask yourself:
“Did my friend really try the steak…? Was he even looking for a steak?”
Just because he can’t, doesn’t mean you can’t. Just because he won’t doesn’t mean you shouldn’t. Decide and then do.
Go on, try the steak. Taste it for yourself and decide if it is right for you.