This is a chapter from the Book: Work Anywhere, Profit Online, An unusual guide to your first $100,000 online.
Make an Offer to Your List
From a marketing point of view, there are three things that compose a good email.
Catchy title, value packed content and a call to action. Your call to action is the offer. You can experiment with your calls to action by making some of them free and no-cost.
Invite people to give you feedback. Invite people to get something for free. Monitor this and try to improve it as you invite them to try something that will pay you a commission. But always have a call to action. But, don’t forget about value.
A Real World Example
Take for example a photography website. The business wants to sell more photography products. What are some of the ways they could use email marketing to provide value, establish themselves as the experts and then offer something for the customer to buy?
One simple way is following in the path I have mentioned before. Create a list, offer value, ask the list to buy or try the products you recommend.
Show the potential readers of the list how to do something that makes them better photographers and show them the product that will help them do that. Make them the heroes in their life or business.
Take for example Photoshop. Photoshop is a great piece of software that lets photographers and graphic designers and enthusiasts create and edit graphics.
It can be tough to use Photoshop, but maybe this photography website can come up with a program. Imagine a 7 step guide to using Photoshop for Bloggers.
The store owner can then hire someone to create the guide and put it up online, or they can do it themselves.
Once the guide is ready to go, the owner can advertise on the website, on Facebook, maybe even Twitter and announce that they now have a 7 Step Photoshop Guide for bloggers.
Invite people to get the new guide. Send people to a landing page where they will collect their email address in exchange for letting them download the guide for free.
In this case, everybody wins. The reader wants the new guide you’ve put together for them, and in exchange for your hard work and effort in putting the guide together you’d like them to share their email address with you.
At this point, you can email them regularly, some companies and individuals email stuff every day.
On a separate email, after you give them the 7 Step Photoshop guide, you can tell them about a special lens and how to achieve a hot special effect that is trendy today.
Show them how to achieve the effect on a blogpost, and email out the blogpost to them. Be sure to include a link to buy the lens or equipment needed to achieve the desired effect in the photo.
If it’s not clear by now, this link will be your affiliate link to that lens. Maybe it’s in Amazon, maybe it is with a specialized network.
Do this on a regular basis and before you know it, you’ll have a healthy growing list of interested buyers looking for solutions or looking to learn something new.
This is when things start getting fun and you can see some real money coming in with very little effort (relatively speaking).
This same company can then start creating new guides for different segments of their potential customer base. Think, 7 Steps to Great Baby Photos; 7 Steps to Great Party Photos; the list can be infinite.
Each one of those guides can attract interested parties to the list and expand the possibility of selling more products.
Remember when I said you would never spam your friends? You can always email your list. The people in your list join by their own accord and wishes. By definition, they have shown an interest in what you have to say!
Don’t be afraid of telling them what they want to hear.